5/5/2009 - Laptop Hunters

There is much we can derive from those new "I'm a PC" ads from Microsoft where "laptop hunters" go out to do comparison shopping for laptops that are $1000. These ads are probably the most direct attack on Apple and relies on just one argument: price. Of course in this economy, that aspect is nothing to sneeze at. Yet, nobody ever talks about the difference in the Total Cost of Ownership between a typical PC and Mac laptop. Sure, the initial price of a PC laptop may be less, but that doesn't take into account all the antivirus and antimalware applications you have to buy just to keep the PC healthy. Those programs have yearly subscription fees, which can add up over time. With all that added bloatware on top of a resource intensive operating system, you're going to need more memory as well, just to keep things humming. There's also the notion that you get what you pay for. I'm sure Microsoft has some kind of gag order on the release of all those customer satisfaction surveys.

And you have to love the controversy that surrounded this particular commercial:



It turns out that "Lauren" is not a real "laptop hunter" after all. She's an actress hired by Microsoft's ad people to attempt to relate to the average consumer. Yes, Lauren, you're not cool enough to be a Mac person.