7/13/2007 - Will It Blend? - Glow Sticks

It's hard to predict what will become popular on the internet. If you're an entrepreneur and you want to make it big, you have to have some kind of hook... something that will draw those eyeballs in a creative way. A common hook is having something demolished and destroyed. It's why the Mythbusters are so popular and why people like to see iPhones, PS3s, or Wiis smashed.

Wanna see some things smashed on a somewhat smaller scale? The folks at Blendtec think you do. They've set up a ongoing series of videos that demonstrate their industrial strength blenders by blending things you would never want to do yourself...unless you're a little psycho. And that kind of describes the host of the series, Tom Dickson. He presents himself as mild-mannered in these videos, but anybody who goes ahead and blends a toilet plunger doesn't have all his marbles. I think the best of these videos, though, is the blending of glow sticks... it's something that I've always wondered what would happen.