11/28/2007 - Don't Give Up On Vista Ad

Now this is rich... Apple is not-to-humbly crowing about the fact that some computer manufacturers are "downgrading" to XP instead of installing Vista on their new hardware because of Vista's incompatibility issues, its sluggishness, and its higher expense. If you've seen the new Apple ads with the Mac guy and the PC guy, you'll see that the PC guy is not too happy about this downgrading trend and is trying to persuade those who will listen to not give up on Vista. The funniest of these ads is actually not on TV. A few days ago, Apple started a viral marketing campaign on some tech websites with the Mac and PC guys in an online Flash advertisement. What's really clever is how the ad was designed on the webpage, as you'll see in this video:



What's kind of ironic is that the new Apple operating system, Leopard, shares a few problems with its direct competitor, Vista. My main beef with Leopard is that you really need the newest hardware to take advantage of all of its features. My Powerbook is running perfectly fine with Tiger and I don't see any compelling features that I would need in Leopard.

What is really exciting to me, though, are these new mobile computing platforms in the form of the iPhone/iPod Touch OS and the new Google Android mobile operating system. These new operating systems really allow developers to "start over" with software that has no bloat (yet), allowing for applications that run fast, are efficient, and are a truly new experience because they have to adapt to a new user interface in a mobile device. Leopard and Vista may be the big boys on the desktop and laptop computers, but Web 2.0 and mobile apps are the future, in my opinion.