2/20/2008 - NBC Today Show: Apple MacBook Air

You probably have all seen Apple's MacBook Air commercials... you know, the one with the laptop coming out of a manila envelope. It's all cool and shows how remarkably thin the laptop is and everything, but the commercial is so minimalistic, not giving specifications or pricing. But everything that's not mentioned in Apple's commercial is all neatly laid out in this segment of the Today Show:



Wow, talk about "pimping" a product. Just listen to Al Roker's reaction! I mean, why even go through all the trouble of producing a commercial and paying for airtime when a major morning news program will sing praises for the laptop all for free? They practically recounted Steve Job's keynote address down to the pro-environmental aspects of the MacBook Air. You wanna know the ironic thing? NBC's cable news channel is MSNBC, a joint venture with Microsoft. I'm sure Bill Gates is asking Steve Capus, "What were you thinking?"