2/4/2008 - PERFECTVILLE Still Population 1

Being an Apple Macintosh fanatic, you'd think that my favorite Superbowl commercial would be the famous 1984 ad that started it all, and it was... until yesterday. I'm a Mac fan, but I'm also a Miami Dolphins fan. It was pretty disappointing season this year to say the least... with the Fins only winning ONE game, Tom Brady erasing Dan Marino's records, and the Patriots on their way to becoming the 2nd undefeated team, something only the 1972 Dolphins team has accomplished. That is the one record that hasn't been taken away from them and it has stood for 36 years. In fact, whenever the last "undefeated" team loses a game during the season, veterans of the '72 team toast to a bottle of champagne.

Well, it was looking really unlikely that the bottle would be opened towards the end of yesterday's game. I mean, it looked like every other come-from-behind win by the Patriots the past few weeks. A team would get really close to beating the Pats, but then Brady would turn it on and throw the winning touchdown. It all seemed inevitable that the results would be the same, with New England being the favorite by 13 points, and the Giants being only a Wild Card team. But then a miracle happened. It was truly like out of the movies... a real Rocky story... only this time Rocky beats Apollo in the first movie. I'm sure everybody has seen the highlights of the last drive by Eli Manning, but highlights are nothing like watching it live. The pass to Tyree will be the stuff of legend. And the pass to Burress allowed the '72 Dolphins to open that bottle.

This bridge to history was something that was not lost to Reebok's advertising agency. They planned an ad that would air immediately after the Superbowl depending on the outcome of the game. I don't know what the commercial would have been like if the Patriots had won... probably a passing of the torch or something. But the commerical they did air? PERFECT.